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Thursday, October 18, 2007 - 10:29 AM
the idea that technology (codes) and techniques (modes),
affect human perception, understanding, feeling, and value;
and how our interaction with media facilitates
or impedes our chances of survival."
- Integration of definitions by various Media Ecologists
* + ***
"the postindustrial and the postmodern,
& the preliterate and prehistoric."
- Lance Strate, Professor, Communication & Media Studies,
& Co-Founder, Media Ecology Association, Fordham University.
"the medium (figure) operates through its context (ground)"
Enhancement (figure) :
What does the (new) medium improve or enhance,
amplify or accelerate?
Obsolescence (ground) :
What is driven out of prominence, obsolesced,
pushed aside by the (new) medium?
Retrieval (figure) :
What earlier action or service is brought back into play
or recovered by the (new) medium? What older, previously lost ground
is brought back and becomes an essential part of the (new) medium?
Reversal (ground) :
When pushed to its limits or extremes, of its potential,
the (new) medium will reverse what was its original
characteristics. What is the potential reversal of the new form?
* Image: "Media Tetrad" under GNU Free Documentation License, Version 1.2
** Image: "The Resonating Interval: Exploring the Process of the Tetrad"
by Anthony Hempell, Communication 453, Simon Fraser University
American Society for Information Science and Technology
"Parts of this web site may be reproduced freely if not for profit ©"
*** Video: "A Vision of Students Today" by Michael Wesch
Digital Ethnography, Mediated Cultures, Kansas State University
2007 Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.
**** Image: "Tetrad" is Public Domain. Recycle